William Dobbie










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Bruce DobbieThe world is ever changing in most part for the good. To thrive as a business over the next decade and beyond, one must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must be ready for tomorrow today. This is what our vision and values are all about. They create a long-term purpose for our business and provide us with a "Technology Roadmap" for winning together with our customers, suppliers, agencies and partners worldwide. Our vision serves as the framework for our Technology Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.


  People: Be a great place to work where people are inspired to be the best they can be.
  Portfolio: Bring to the world a portfolio of quality web inspection solutions and technologies that anticipate and satisfy our customers desires and needs.
  Partners: Nurture a winning network of customers, suppliers and agencies where, together, we create mutual and enduring value.
  Earth: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
  Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
  Productivity: Be a highly effective, lean and fast-moving organization.


Our values serve as a compass for our activities and define how we behave in the world.

Leadership: The courage to shape a better future
Collaboration: Leverage collective genius
Integrity: Be true to honor, discipline and knowledge
Accountability: If it is to be, it's up to me
Passion: Committed in heart and mind
Diversity: As inclusive as our technology brands
Quality: What we do, we do very well

Focus on the Market

Focus on needs of our customers and agency partners.
Listen, observe and learn.
Possess a global view.
Focus on execution every day.
Work Smart.

Act with urgency


Remain responsive to change
Have the courage to change course when needed
Remain constructively discontent
Work efficiently
Act Like Owners

Be accountable for our actions and inactions


Steward system assets and focus on building value
Reward our people for taking risks and finding better ways to solve problems
Learn from our outcomes -- what worked and what didn’t
Be the Brand
Inspire creativity, passion, optimism and fun


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